Published: August 21, 2018

THE CITY OF COLUMBIA LAUNCHED IT'S NEW TOURISM BRAND AND WEBSITE RECENTLY. ACCORDING TO A PRESS RELEASE, THE LAUNCH COMES AFTER TARGETED EFFORTS FOR THE TOURISM INITIATIVE BEGAN WHEN THE COLUMBIA CITY COUNCIL MADE TOURISM A TOP PRIORITY IN THEIR STRATEGIC PLAN, RECOGNIZING THE ECONOMIC IMPORTANCE AND IMPACT. A STUDY WAS CONDUCTED AND LIST OF TOP PRIORITIES WERE GIVEN TO THE CITY TO COMPLETE IN ORDER TO ESTABLISH A TOURISM PRESENCE. AMONG THE PRIORITIES INCLUDED: CREATE A TOURISM BRAND, WEBSITE, VISITOR GUIDE, DIGITAL PRESENCE AND MARKETING COLLATERAL.  THIS IS THE FIRST EVER TOURISM INITIATIVE FOR THE CITY AND IT IS HOPING THE NEW LOOK WILL INSPIRE TRAVEL TO COLUMBIA.